Method1

Unlock Behavior Change to Fuel Brand Growth. Unlock Behavior Change to Fuel Brand Growth.

Feeling > Thinking

Feeling is
Greater Than Thinking

The average consumer makes over 35,000 decisions per day. Research shows that 80% of those
choices aren’t rational, but emotionally-driven. They are governed by System 1 thinking.

System 1

80%

20%

Trigger Change

Most advertising targets rational System 2 thinking: the other 20%. But appealing to our highly
cognitive brain doesn’t influence the biases that trigger real changes in consumer behavior. That's why we built the Consumer Behavior Lab. Consumer Behavior Lab

System 1

System 2

80%

20%

Our Approach

Leveraging principles found in Social Psychology and Behavioral Economics, as well as 100+ academic
studies, our approach identifies the emotional motivators that surround irrational decision-making. Simply put, we uncover what your target consumer is feeling better than anyone else can.

1/3

Make your brand the first
choice among many

Make Your
Brand The
First Choice

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A System of Connected Capabilites

Most agencies talk about core capabilities. We like to think of ours as connected
capabilities. By leveraging a multidisciplinary team of industry experts, we’re uniquely
positioned drive brand and business growth.