THE MOST IRRESISTIBLE SUPER BOWL ADS OF 2025

Super Bowl ads aren’t just about being unforgettable—they’re about making the brand or product irresistible. The best ones make us crave, covet, or obsess over whatever they’re selling. Whether they make us laugh, cry, or spark an immediate group chat debate, the most effective spots don’t just make an impression—they make us want more.

So how do we measure that kind of irresistibility? With nachos, of course! Using our exclusive Nacho Scale, we’re rating this year’s Super Bowl ads from our favorite indulgence brands—judging them on humor, surprise factor, emotional impact, and, most importantly, how much they make us want the product. Let’s dig in!

• 1-nacho ad: Decent but forgettable.
• 4-nacho ad: Instant classic. The kind of spot that belongs in the Super Bowl ad hall of fame (or at least clogs our social feeds for a while).

DUNKIN’ “THE BEAN METHOD”

🌮🌮🌮🌮 4 Nachos

Ben Affleck. Casey Affleck. Jeremy Strong method-acting his way through a ridiculous boyband reunion. This one checks every box: humor, surprise, celebrity chemistry, and a brand that knows exactly how to lean into its own cultural moment. Even if you don’t drink Dunkin’, you can’t help but enjoy this one.

• Emotional Connection: Watching Ben go all in on this absurdity is weirdly heartwarming.
• Cultural Relevance: Boyband nostalgia? Succession jokes? Perfectly timed.
• Surprise Factor: A serious actor committing to the most unserious bit? Comedy gold.
• Effortless Branding: It screams “Dunkin’” without shoving a coffee cup in your face.
• Shareability: This one’s destined for memes.

Final Verdict: The nachos are stacked, the cheese is melty, and every bite hits just right. Irresistible.

Watch the ad here

HELLMANN’S “WHEN SALLY MET HELLMANN’S”

🌮🌮🌮🌮 4 Nachos

Nostalgia? Check. A classic rom-com reference? Check. Sydney Sweeney delivering that iconic line? Perfection. This ad nails the balance between pop culture throwback and clever branding.

• Emotional Connection: It’s warm, it’s familiar—it also makes you crave a sandwich.
• Cultural Relevance: Everyone knows When Harry Met Sally, and they played it just right.
• Surprise Factor: Who knew mayo could be the star of a commercial?
• Effortless Branding: Smooth integration (pun intended).
• Shareability: The kind of ad you immediately send to your mom.

Final Verdict: A nacho plate that’s both timeless and fresh. Pass the mayo.

Watch the ad here

PRINGLES “THE CALL OF THE MUSTACHES”

🌮🌮🌮 3 Nachos

Pringles went all-in on their mascot’s mustache, turning it into the main character. It’s weird, it’s unexpected, and it totally works.

• Emotional Connection: Unless you have a deep attachment to mustaches, not really.
• Cultural Relevance: The stache is having a moment. Also, is that the Batman theme?
• Surprise Factor: An entire ad about facial hair? Bold move.
• Effortless Branding: You cannot unsee the Pringles mustache now.
• Shareability: Goofy enough to make the rounds but not quite a viral sensation.

Final Verdict: A solid plate of nachos, but it could’ve used a little extra salsa.

Watch the ad here

COORS LIGHT “SLOW MONDAY”

🌮🌮🌮 3 Nachos

Coors Light tapped into the universal struggle of surviving the Monday after the Super Bowl—then took it to the next level with sloths. It’s relatable, it’s funny, but it doesn’t exactly break new ground.

• Emotional Connection: If you’ve ever suffered through a post-Super Bowl Monday, this hits home.
• Cultural Relevance: The struggle is real & relatable. Extra style points for teasing the spot with a “Case of the Mondays” typo stunt. Refershment, indeed!
• Surprise Factor: Sloths as the ultimate Monday mood? Inspired.
• Effortless Branding: Beer and chill vibes? Always a good call.
• Shareability: Expect this one to pop up in Monday morning group chats.

Final Verdict: A solid nacho plate—enjoyable, but nothing mind-blowing.

Watch the ad here

MICHELOB ULTRA “THE ULTRA HUSTLE”

🌮🌮 2 Nachos

Michelob ULTRA capitalized on pickleball’s popularity and added Catherine O’Hara and Willem Dafoe for good measure. Fun? Yes. But compared to the other ads, it doesn’t quite have the same impact.

• Emotional Connection: If you love pickleball, maybe. Otherwise, not so much.
• Cultural Relevance: Pickleball is hot right now—but will it last? TBD.
• Surprise Factor: The celeb casting is cool, but nothing shocking.
• Effortless Branding: The connection to Michelob ULTRA is fine, just not super strong.
• Shareability: More of a niche hit than a mainstream one.

Final Verdict: A decent nacho plate, but lacking that extra cheese.

Watch the ad here

FINAL RANKING

🌮🌮🌮🌮 4 Nachos:

• Dunkin’ - Hilarious, well-executed, and incredibly shareable
• Hellmann’s - Perfect mix of nostalgia and humor

🌮🌮🌮 3 Nachos:

• Pringles - Fun and weird, but not groundbreaking
• Coors Light- Relatable and funny, but expected

🌮🌮 2 Nachos:

• Michelob ULTRA - Good effort, but missing that extra punch

The best ads don’t just entertain—they surprise us. They make us laugh, keep us talking, and seamlessly weave in branding without feeling forced. And just like a great plate of nachos, the best ones leave you wanting more.

So, which ad was your favorite? And more importantly, who’s bringing the nachos to next year’s Super Bowl party?

David Muldoon is the Executive Creative Director at Method1.