We help CPG
indulgence
brands punch
above their weight.

A well-designed identity is the cornerstone of every successful brand. It’s what makes your brand distinctive and drives fluency and quick recall from your desired consumers. A strong brand identity is made up of distinctive assets that include brand marks (name, logo, symbols), colorways, typography, fluent devices, video & photography styles and applications across your marketing ecosystem.

Our Brand Scaler is the ultimate catalyst for launching or scaling your brand in the market. We provide everything from a toolkit of assets and design elements to comprehensive campaigns with customized media strategies and data-driven buys that take your brand from good to truly breakthrough.

It’s one thing to know your audience and brand, but social media is where you can unlock greater possibilities to drive brand engagement and discoverability. A social playbook anchors your social presence, clearly laying out goals and opportunities for optimization. It provides strategic guidance for anyone who touches it, and gives freedom within a clear framework to develop repeatable and timely social ideas.

The M1 Content Lab is a one-stop-shop to propel your brand's messaging across all touchpoints. The Lab is designed to deliver a solution for every content need, from engaging website content, to proactive content strategies, to dynamic social campaigns that captivate & connect with customers in real-time. Traditional models are often too slow and cumbersome to move at the speed of social. The M1 Content Lab eliminates these barriers, offering a seamless way to generate content that keeps pace with trends and consumer expectations and empowers your brand to thrive.

Understanding CPG consumer behavior where it matters most: at the point of purchase. Armed with actionable insights, Shopper Program serves as your guide for elevating brand visibility, igniting purchase intent, and crafting tools to captivate attention and drive conversions at the point of sale. From strategic placement to compelling messaging, we empower you to optimize every aspect of the shopper experience and maximize your brand's impact on the shelf.

We translate your brand strategy and business goals into thoughtful, impactful influencer engagement. From long-term ambassador relationships to one-time campaigns, we understand the pivotal role influencers play in modern brand storytelling. We leverage our experience and vast network of influencer relationships to provide an influencer strategy that amplifies your brand’s message and reach.

Think of our Ecosystem Health Check as a tune-up for your marketing engine, ensuring it runs smoothly and efficiently. Check-ups are critical to understanding and measuring your marketing ecosystem’s performance. Is it motivating consumers in the right ways to fulfill your strategy and drive growth? Our assessment not only evaluates the strength of your brand’s marketing ecosystem but also pinpoints opportunities and areas for improvement with data, analytics, and behavioral analysis.

Media Catalyst is our hub for optimizing media buys. It is solely focused on maximizing the efficiency and impact of your advertising and media investments. Our suite of tools and expertise is designed to help you make the most out of every ad dollar spent. By leveraging cutting-edge technology and insightful analytics, we empower brands to achieve greater reach, engagement, and ROI in brand-safe environments.