‘Cocktail Creatively’ Is Rittenhouse Rye’s Partnership With Bartenders

New Campaign Launched by Heaven Hill and Method1

Rittenhouse Rye leans into its heritage as a bartender favorite by turning ‘cocktail’ into a verb and urging those behind the bar to be inspired to ‘Cocktail Creatively’ in a new on-premise and online micro-influencer campaign created by Heaven Hill Distillery and its agency Method1

The ‘Cocktail Creatively’ campaign highlights the creativity of renowned bartenders sharing cocktails they have invented using Rittenhouse, complete with the ingredients for other bartenders to make them. On-premise posters and menu cards lean into the Philadelphia heritage of the brand, featuring graphics depicting its famed Rittenhouse Square. All design elements are reflected on the brand’s website (rittenhouserye.com) which was designed and developed by Method1.

“Rittenhouse has long been embraced by bartenders across the globe as the go-to Rye for crafting the classics,” explained Max Stefka, Group Product Director at Heaven Hill, which owns Rittenhouse. “By leveraging the voice of noted mixologists and sharing their unique creations with other bartenders, our campaign will inspire a whole new range of Rye-based cocktails.”

On-premise sales at bars and restaurants are the primary driver of sales of Rittenhouse, which is why bartenders are the primary target of this new campaign. Rittenhouse Square Rye was introduced after the Prohibition Era ended in 1934 by Continental Distilling Corporation and was originally made in Philadelphia. Heaven Hill acquired the brand in 1993.

“Rittenhouse was made famous by bartenders during the cocktail revolution in the early 2000s,” said David Muldoon, Executive Creative Director for Method1. “The bottled-in-bond attribute of the brand makes it perfect in cocktails because its taste is never lost in the mix.” ‘Cocktail Creatively’ cements this attribute in the minds of bartenders everywhere and recognizes the creativity of some of the most famous influencers in the field, including bartender/mixologists Meaghan Dorman (@gingerrickey), Joaquin Simo (@simojoaquin), and Dale DeGroff (@kingcocktl).

ABOUT HEAVEN HILL DISTILLERY:

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old

About Method1

Method1 is an agency that specializes in creating human-centric marketing ecosystems for CPG indulgence brands. These ecosystems, which are rooted in behavioral science and supercharged by creativity, build emotional connections between people and brands, driving success in the marketplace. Method1 operates as an independent company under XenoPsi Ventures which was named to the Inc. 5000 list of fastest-growing private companies for both 2022 and 2023. Clients include Heaven Hill Distillery’s Elijah Craig, Evan Williams, and Rittenhouse Rye, Lunazul Tequila, Cape Tide Hard Tea, ShadyRays, and Wellow socks.