Celebrating Work That Works: Allison Arling-Giorgi Joins 2026 Effie Jury

There are many marketing awards for pure creative brilliance. The Effies raise the bar by asking, “Did it build the business?”

Method1’s Head of Brand Allison Arling-Giorgi has been selected to serve as a judge for the 2026 Effie Awards, one of marketing’s highest honors for its impact-led judging process. The Effies demand proof, requiring entrants to demonstrate that their work actually moved needles in market.

It's a philosophy that aligns directly with Method1's approach.

"The most effective work is the most creative work," said Arling-Giorgi. “When creative is inspired by true understanding of how people actually make decisions, it clicks in the moment while reliably driving growth over time. That's the standard I'll be looking for."

Arling-Giorgi brings nearly two decades of experience translating consumer psychology into bottom-line impacts for CPG and spirits brands. Her career includes leading global strategy for spirits portfolios like Jack Daniel's and Woodford Reserve, as well as Mars Wrigley brands, and she’s contributed to work recognized at Cannes, the One Show and multiple Effie competitions.

As Head of Brand for Method1, she leads all brand strategy for clients in the indulgence category: spirits portfolio Heaven Hill, snacks, sweets and specialty beverages. She is also a member of the Consumer Behavior Lab, which grounds Method1's approach in behavioral science. That expertise is critical for indulgence brands, as consumers face unique psychological barriers to choosing moments of joy.

"In indulgence, you're not just competing against other solid products," Arling-Giorgi noted. "You're working to become a consumer’s go-to emotional reward. If your creative isn’t up to making you that memorable and desirable, you won’t earn the conversion.”

Curious about creative grounded in how people decide? Explore Method1's work.