Toni Racioppo Media Director
Toni Racioppo is an award-winning media professional with broad-based experience in traditional, digital, social, and mobile media, as well as diversity and sports marketing. With over 25 years of experience, Toni has spent the better part of her career devising media strategies that enhance the creative and elevate the brand.
Toni understands that the most effective media strategy comes from a keen understanding of the brand and deep insight into the customer. Prior to joining XenoPsi, Toni honed her skills at BBDO, OMD, Zenith, MEC, Media Storm and The Halo Group. Over the years, she has provided clients with not just a more creative style of media, but integrated solutions as well. She has been a recipient of Advertising Age's B-to-B Magazine's Media Strategist Award, holds a Six Sigma Green Belt, and is a former chairperson of the AAAA's Business-to-Business committee. Toni has a BA in Communications from Fordham University.
Toni's vast experience encompasses successfully running the global accounts of GE and ExxonMobil, as well as the domestic accounts of FedEx, Macy's, Visa, eBay, Armstrong, Charles Schwab, Schering-Plough, Embassy Suites, Purina, Nestle Waters, Georgia-Pacific, Campbell's Soup, St. George's University, Empire State College and the US Navy.