Paul Nelson Managing Director

Paul Nelson is managing director of Method1, a digital-first creator of marketing systems that apply behavioral science and creativity to develop campaigns that elevate brand preference and accelerate business growth for D2C and consumer packaged goods indulgence brands. Nelson joined XenoPsi, the company that formerly housed the Method1 team before launching that group as a standalone business, in 2022. Previously, he was an Executive Vice President and Managing Director at Arnold Worldwide.

An accomplished global marketer with extensive experience developing breakthrough creative solutions that have consistently delivered high levels of brand, behavioral and business impact.