Allison Martin Strategy director

With a passion for storytelling and a deep curiosity for culture, Allison Martin leads Strategy at XenoPsi. Allison thrives on unlocking potential for brands and winning the hearts and minds of consumers.

She works with clients to cultivate strategic brand positioning from crafting the most compelling benefits to identifying archetypes and establishing big ideas. Allison believes in the power of data and helps clients leverage research to unlock inspiring consumer insights.

Allison leads annual planning, working closely with clients to establish communications plans and develop campaigns that truly impact consumer behaviors. She collaborates across departments to ensure all efforts meet strategic objectives and align with positioning.

Prior to joining XenoPsi, she worked with clients in a wide range of industries including CPG, entertainment, travel, healthcare, and technology. Past brands include: Belvedere, Stoli, Sony/Columbia Pictures, Bullet Media, RockStar Games, Walmart, Sleepy's, Stowe, Seattle's Best, Cuddl Duds, Quickie Cleaning Tools, Weill Cornell, CogniFit.